People-oriented, common pursuit
That is, in the enterprise, to establish a good mechanism based on humanistic management, in the pursuit of employees to maximize their personal value, to maximize the pursuit of corporate interests.

Customers first, create a better future
That is, outside the enterprise, we always take meeting the needs of customers as the starting point, seek common prosperity and development with customers, and create a brilliant future of the enterprise in the process of constantly meeting the needs of customers.

Unity: build a team of mutual understanding and sincere cooperation
Innovation: constantly open thinking, beyond the self, with The Times
Learning: learn from the past, absorb purification, enhance value, create the future
Efficient: saving time is to reduce costs, is to save resources, is to create wealth